What to focus on when selling your services to small business owners

According to JPMorgan Chase & Co., over 99 percent of America’s 28 million firms are small businesses. With the rise in start-ups and young entrepreneurs, this statistic is not surprising. While…

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Interacting with the World Should Be More than Just Connection

Connectivity vs Sensitivity

In How to Do Nothing, Jenny Odell introduces an idea from Franco Berardi: the difference between connectivity and sensitivity.

“Connectivity is the rapid circulation of information among compatible units” i.e. any post on social media.

“Sensitivity, in contrast, involves a difficult, awkward, ambiguous encounter between two differently shaped bodies that are themselves ambiguous — and this meeting, this sensing, requires and takes place in time. Not only that, due to the effort of sensing, the two entities might come away from the encounter a bit different than they went in.”

I’ve tried to increase interactions that can change me. With friends, with nature, with different parts of myself.

It’s scary but it’s a way to a truer me. Sensitivity helps find the essential by exposing the parts that change away.

Can you be changed by the world?

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