3 Principles to Turn Your Scrappy Startup into a Thriving Business

Without this foundation in place, your company won’t have a solid base.

Do you want to grow your startup or small operation into a high-impact, large-scale company? I’m guessing if you’re in business for the long haul, the answer is yes.

I’m sure your end goal is not just to remain a funky startup striving for a piece of the pie, watching from the sidelines while larger competitors are eating up your market share and pushing you out of the playing field.

Growing your startup and scaling it to a point where it becomes more of a truly thriving business that stands the test of time is a worthwhile goal.

But it’s no mean feat.

And it’s not something you can just will into existence by hoping for it. If it is to happen for you, then it’ll be the result of conscious efforts and decisions to get you and your team there.

These decisions have to do with enduring principles, which all scaled businesses out there have used to get to where they are. And which they continue evolving to stay there.

You might be tempted to think — we don’t need principles. All we have to do is hustle harder and smarter, and one day, we’ll get there!

Most likely, this approach will fall flat on its face. If you don’t pay attention to those key success factors, here’s what will happen.

Your startup might get initial traction, tons of users, and have investors pouring their cash into it fairly early on.

You will joyfully plod along, in the confidence that you are building something meaningful that adds value to your customers’ lives.

Then, roadblocks and challenges will start to appear as you face ruthless competition with more resources than you ever had. Conflicts over things like strategy and hiring will arise. Some of your team members, even key players, will leave.

Your company will lose touch with its original vision and stop making any real improvements towards its end goal. It will wander aimlessly like a lost ship, and lose its hard-earned momentum from the early days…

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