What to focus on when selling your services to small business owners

According to JPMorgan Chase & Co., over 99 percent of America’s 28 million firms are small businesses. With the rise in start-ups and young entrepreneurs, this statistic is not surprising. While there are many articles online that talk about how to sell to customers, not many delve into selling products and services to other businesses. This is surprising as small businesses are such a large part of the market, making the ability to sell to them an invaluable skill. Whether you are a business owner hoping to launch your B2B service or simply someone who has hopes of starting their own business one day, this article aims to arm you with the knowledge to effectively sell your services to small business owners.

Fix an immediate problem

Offer value

Nobody wishes to pay full price for a service or product that they can get cheaper in the market. Focus on educating the client instead of selling your service. Demonstrate the value of your service by being there for the client whenever and however they require. If you provide genuine value you become an irreplaceable part of the process and the client will pay a premium price to keep you on board.

Build a relationship

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